RTO3 New Industry Brand banner

A Fresh Look for Our Industry Brand

We are pleased to introduce our refreshed logo and naming convention,  RTO3–Hamilton Halton Brant. As part of our commitment to clear and consistent communication with

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Destination Canada's Wealth & Wellbeing Index

Destination Canada Launches Wealth & Wellbeing Index

Helping Canadians understand the significant contribution tourism makes to their communities. Offering industry leaders, businesses and policymakers insights from across the country to shape the future of tourism in their communities and drive prosperity.

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Cover of Destination Canada Traveller Segementation Program PDF

Destination Canada Launches New Traveller Segmentation Program

The Traveller Segmentation Program defines and classifies travelers from Destination Canada’s key target markets—both international and domestic—into seven key segments based on a combination of behavioural values—like trip spend, travel frequency, seasonal preferences and activities—and psychographic factors such as emotional motivations and core travel values.

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