Tourism is evolving, and RTO3 is helping operators adapt to these changes. Visitors today seek authentic, meaningful connections with the destinations they explore. They want to engage with a region’s history, culture, food, and environment—and they’re willing to invest in experiences that offer genuine value. 

Developing experiential tourism is a top priority for RTO3. Not only does it create new revenue streams for businesses, but it also strengthens slower tourism seasons, fosters repeat visitation, and encourages creative use of existing infrastructure. Most importantly, experiential tourism attracts travelers who care deeply about the destinations they visit and the communities that call them home. 

How Product Development Supports Experiential Tourism 

Product development works hand in hand with experiential tourism by designing offerings that appeal to today’s discerning travelers. Whether enhancing existing products or creating entirely new ones, the goal is to deliver memorable, visitor-centered experiences that meet evolving market demands. 

At RTO3, we help operators refine their ideas, innovate their offerings, and bring projects to market readiness. Together, we’re shaping the future of tourism in Hamilton Halton Brant. 

Experience and Product Development Opportunities 

RTO3 provides tools, guidance, and resources to support tourism operators in developing unique, impactful experiences. Key areas of focus include: 

Experience Design: Crafting meaningful and engaging visitor experiences that align with market demands. 

Market Readiness: Helping businesses refine their offerings to meet current travel trends and expectations. 

Sustainability Practices: Encouraging the development of responsible tourism products that preserve the region’s natural and cultural assets. 

Get Involved

For more information about our Product Development initiatives or to learn how you can get involved, review content in our Resource Library, or contact Bev Scott, Manager, Business & Visitor Experiences Development.